// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-01-14
LIVE
Evaluating AI Agents in Production
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +4170
Anthropic Engineering outlines that effective agent evals require separating 'pass@k' (likelihood of one success) from 'pass^k' (probability all trials succeed), noting pass^k drops to ~0% at k=10 for inconsistent agents. They use three grader types—code-based, model-based, and human—citing that 'SWE-bench Verified' scores rose from 40% to >80% in one year. Tactical implication: Switch from 'vibe checks' to automated regression suites; start with 20-50 simple tasks based on actual user failures.
Stop bots from abusing free trials (Sponsor)
by TLDR AI Read time: 4 minutes · Marketing
Score: +2830
WorkOS Radar analyzes 20+ device signals (fingerprinting, headers) to block bot traffic and free-trial abuse in real-time with 99.99% uptime. The tool offers a free tier for the first 1,000 checks/month and integrates via a single API call to stop credential stuffing. Tactical implication: Implement Radar on signup flows to reduce CAC waste from fake accounts without adding friction for legitimate users.
Meta Unveils Sweeping Nuclear-Power Plan to Fuel Its AI Ambitions
by TLDR AI Read time: 4 minutes · Marketing
Score: +2740
Meta signed deals for 2.6 GW of nuclear capacity, including backing 1.2 GW from Oklo (Pike County, Ohio) and 8 Natrium reactors from TerraPower. The partnership with Vistra will expand output at existing plants in Ohio and Pennsylvania to power AI data centers by the early 2030s. Tactical implication: Monitor 'compute-energy' availability in 2026 roadmaps; expect rising hosting costs or 'green premium' tiers for energy-intensive model training.
t₋1 yesterday 2026-01-13
Google announces AI Mode Checkout Protocol, Business Agent
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +4000
Google unveiled the Universal Commerce Protocol (UCP) and 'Business Agent' for Search, enabling checkout directly within AI Mode. Partners like Shopify and Walmart are already onboard, with new 'Direct Offers' ad units piloting for AI-driven discounts. Tactical implication: Retailers must map product catalog APIs to UCP standards immediately to capture high-intent traffic bypassing traditional site visits.
Getting Started with Cowork
by Claude Support Read time: 4 minutes · Marketing
Score: +3500
Anthropic launched 'Cowork' for Claude Desktop, bringing agentic capabilities (file access, sub-agent coordination) to general knowledge work. It runs locally in a VM to execute multi-step tasks like organizing downloads or synthesizing research files. Tactical implication: Upgrade to Max and offload monthly reporting—ask Claude to 'read these 5 CSVs and generate an Excel report with VLOOKUPs and charts.'
Fullpath Index: LLM-Driven Dealership Visits Spike 43%
by Auto Remarketing Staff Read time: 4 minutes · Marketing
Score: +3000
Fullpath's 2026 Auto Intelligence Index reveals a 43% surge in dealership website traffic driven by LLMs in late 2025. Dealerships optimizing for AI agents collected 24% more consumer data points YoY. Tactical implication: Reallocate 10-15% of local SEO budget to 'Entity Optimization'—structuring inventory feeds and GMB profiles specifically for retrieval by OpenAI and Perplexity bots.
Community Tactic: Vibe Scraping
by r/DigitalMarketing Read time: 4 minutes · Marketing
Score: +2950
Growth hackers are using 'vibe scraping'—deploying LLM agents to extract qualitative data (e.g., 'find sites with a playful tone') from URL lists—replacing manual vetting. Early adopters report cutting lead qualification costs by 90% vs VA teams. Tactical implication: Build a simple Python script using Gemini 2.5 Flash to batch-process prospect URLs, filtering for 'vibe' signals that traditional scrapers miss.
5 ways to improve marketing measurement in 2026
by MarTech Read time: 4 minutes · Marketing
Score: +2500
MarTech outlines 5 priorities for 2026 measurement, urging a shift from tactical reporting to connected systems. 2026 demands integrating attention metrics and privacy-safe AI to validate incrementality beyond last-click attribution. Tactical implication: Audit current attribution models against the IAB’s 'Open Measurement SDK' standards to ensure mobile and CTV engagement is correctly valued.
t₋2 2 days ago 2026-01-12
New tech and tools for retailers to succeed in an agentic shopping era
Highest rated content by Vidhya Srinivasan / Google Ads & Commerce Blog Read time: 4 minutes · Marketing
Score: +4200
Google launched the Universal Commerce Protocol (UCP) as an open standard enabling 'agentic checkout' directly in Search and Gemini. A new 'Direct Offers' pilot allows brands to trigger exclusive discounts (e.g., 20% off) based on high-intent AI signals. Tactical implication: Audit Merchant Center attributes for UCP compatibility and prep a 'discount-first' offer feed to capture agent-led conversions.
Reddit Takes on Google and Meta with New AI Media Buying Tool
by Adweek Read time: 4 minutes · Marketing
Score: +3800
Reddit unveiled 'Max Campaign', an automated media buying tool leveraging Community Intelligence to optimize bidding and creative. Early tests with Brooks Running delivered 37% lower CPC and 27% more clicks compared to manual setups. Tactical implication: Allocate 10-15% of social budget to Reddit Max for a 4-week 'set-and-forget' test against Meta Advantage+.
The Home Depot and Google Cloud Launch Agentic AI Tools
by The Home Depot / Google Cloud Read time: 4 minutes · Marketing
Score: +3600
Home Depot scaled its 'Magic Apron' assistant with multimodal capabilities and launched 'AI Pro Materials Lists' that group items from simple voice/text prompts. New route intelligence now predicts delivery access blockers like narrow streets using Maps data. Tactical implication: Map complex purchase workflows (like project planning) and test an agentic 'list builder' wrapper around existing product APIs.
Community Consensus: Blocking AI Crawlers Kills High-Intent Traffic
by r/marketing Read time: 4 minutes · Marketing
Score: +3500
A r/marketing analysis highlights that blocking AI crawlers (robots.txt) severs a high-intent channel, with one case showing AI referrals converting at 4.4x the rate of organic search. Tactical implication: Audit robots.txt immediately to whitelist OAI-SearchBot, Google-Extended, and Applebot-Extended, treating them as 'high-value affiliates' rather than scrapers.
Authentic Brands Group Achieves 60% ROAS Uplift with Custom AI Agents
by Google Cloud Press Read time: 4 minutes · Marketing
Score: +3100
Authentic Brands Group (Reebok, Juicy Couture) reports 60% higher ROAS using 'Authentic Intelligence' agents on Vertex AI for creative generation. 80% of employees now use the platform weekly for tasks from licensing to legal. Tactical implication: Pilot a 'brand-specific' agent for ad creative generation (using LoRA/Gemini) and benchmark ROAS against manual creative for one quarter.
// tools.directory
get(best_tools)
47 curated AI marketing tools across 8 categories
← older
page 1 of 5
// sponsored(★)
Jasper.ai
Jasper.ai
Write marketing copy 10× faster
Δ productivity: +3 hrs/week
explore( ) ↗
// review(rand)
★★★★★
"The only newsletter I read before coffee."
SC
Sarah C.
Head of Growth